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EMBRACING DISRUPTION BY INNOVATING

Andrea de Michaelis – Positive thinking doesn’t mean deny the storm, it means expect the rainbow

“Innovation is crucial to the success of any organisation” this term has been used likewise by thought leaders and business communities in an effort to foster organisations to embrace disruption, by being prepared for it. However, it is also crucial to acknowledge that building an innovative business is not an easy task. It involves finding the right talent, encouraging collaboration and risk taking, and organising the innovation process from beginning to end. Organisations are required to provide solutions to problems that consumers are experiencing and to do this in a world of abundance.

But organisation need more than just good ideas to this. Organisation need: –

1. Daring Leaders

For an organisation to be successfully innovative, it needs leaders who are bold, leaders who possess breakthrough thinking, leaders who will inspire the organisation to be bold and creative. These leaders must enable the organisation to see the “what”, “why” and “how” of turning strategy into actionable results.

Jeff Bezos started Amazon 23 years ago as an online bookstore. Today Amazon is the largest internet retailer in the world. Jeff Bezos is a daring leader and because of this he is able to see opportunities where others don’t, and execute on them before anyone else can. He has ensured that the idea that it’s always Day 1″ at Amazon, is a lived belief. Amazon must never stop being a start-up. In his words “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death,”. “And that is why it is always Day 1.”

2. Empowered and Motivated Employees

By empowering employees, employees will automatically assume ownership for work. This gives them a sense of meaning and significance. Empowering employees should be an organisation’s top priority. Google has been able to consistently innovate because it looks to its employees and lets employee ideas “percolate up”. Google employees are trained to think like entrepreneurs. 

Critical to this, is that when giving employees freedom to succeed, they must also be given the freedom to fail. Organisation must strike the right balance between the interests of the company and the interests of employees. Google has proven that when you get this right, you get excellent results. You can release potential for innovation that is beyond exponential.

The world is changing at an incomprehensible rate. The only way to ensure that an organisation is sustainable in this age of continuous disruption is by creating organisational structures that enable innovation, structures that support sustainability.

By instilling innovation as a corporate culture, organisation will achieve growth and develop new business models and services that are geared towards unlocking both existing and new market opportunities.

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